So I started out my summer by attending the Dwell on Design 2014 Conference at the Los Angeles Convention Center and was quite amazed. For a first timer I was able to immerse myself into the culture of novelty and excellence.
For the presenters (like myself) at the event it was an opportunity to push the design envelop and showcase creative potential in products that cater for both basic human necessities as well as other luxurious indulgences (like unique vanity items). For the observing and potential clients in attendance the “wow factor” was at a premium. There were celebrities testing out prototypes while listening to designer’s schpiel on exactly how this product would better the celebrity’s way of living. There were even groups of photographers hurrying to capture precious moments of happiness, excitement, and joy. Also, there were designers roaming through the crowds in order to appreciate and learn from the works of their fellow colleagues. All in all, it felt like a necessary way to start the summer.
Also, I was able to get a spot as a presenter at the event with special access for all three days thanks to Matt Klein and the Dwell team, as well as to Architecture for Humanity. There were over 40 consultants in attendance. Specifically, I volunteered at the “Ask an Expert” booth (Booth # 1313) and I met with five clients who were seeking various kinds of design input for their personal projects. In the process of helping them with expertise through my business, I realized that most of them were quite knowledgeable, knew exactly what they needed, but needed reassurance from someone directly in the field. For me this was an opportunity to not only learn about each client but also to impart and share some tips and tricks of the trade (like cost reduction measures, efficiency techniques, sustainability guidelines, etc).
Other Partners at the event had products that showcased inventions for the up-to-date live/work professional. There were items that engaged the anthropomorphic qualities of the human scale, items that synched the built environment with the virtual app environment, and, there were items that upcycled the vintage to create a new type of novelty.
With all the excitement going on, Dwell put on quite a show. If you are interested in some of the cool new products and gadgets, I would suggest you get the Dwell magazine so you do not feel like you are missing out on some amazing products. Seeing such novel products that help advance our society in positive ways is crucial in adapting to an ever changing future. So when you dwell on summer, at work or in your private dwelling, try to dwell on this.